Huawei's China Smartphone Sales Growth of 37% YoY in Q3 2023
In a sign China’s smartphone market may be closer to bottoming out, its sales fell 3% YoY in Q3 2023, narrowing the YoY decline sequentially, according to Counterpoint’s Market Pulse Service. Major OEMs’ performance varied significantly compared to the same period last year, which resulted in market ranking changes. HONOR took the top spot even as vivo and OPPO lost significant ground.
During Q3 2023, the performance of most leading OEMs except Huawei was lackluster. On the back of the Kirin SoC’s return, Huawei launched the Mate 60 Pro suddenly at the end of August. It has made a huge splash in the market, contributing big to Huawei’s smartphone sales growth of 37% YoY in Q3 2023.
HONOR led the market with an 18.3% share largely driven by the newly launched HONOR X50 and HONOR 90. Xiaomi increased YoY on the back of strong sales of the Redmi K and Note series driven by competitive promotional prices.
During the quarter, sales of foldable smartphone models continued to grow. The OPPO Find N2 Flip remained the top-selling clamshell-type foldable, while the HONOR Magic V2 ranked first among book-type models. As we enter Q4, all China OEMs are gearing up to improve overall performance and end the year with strong sales.